Technology

Generative AI has the potential to change many aspects of our worlds, but it still needs a human inside.

Bright sparks and bold ideas.

January: 2023 began with ChatGPT4 hitting 100 million users

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.

In this white paper we explore how generative AI can be used within qualitative research.

One in three workers expect AI to lead to the loss of their current job.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.