Technology

In this white paper we explore how generative AI can be used within qualitative research.

One in three workers expect AI to lead to the loss of their current job.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

When it comes to being seen as trustworthy or untrustworthy, the tech sector seems to be at a bit of a crossroads.

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.

Online users want better control over how their personal data is collected, used and sold.

What it is now, what it will become and how you can be a part of it