Advertising

How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.

A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers.

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

In partnership with RTL AdAlliance, Ipsos is hosting a full week of must-see panels, workshops, and private gatherings that bring together senior marketers, creators, clients, and industry leaders for candid conversation and big ideas.

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

A library of Creative Excellence articles to spark your advertising effectiveness.

Five steps to scale social creative impact, not just volume.

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?