Red Phone Box and Big Ben

UK Opinion Polls and Trends

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WE BRITISH: From Walkmans to Wi-Fi to What?

WE BRITISH: From Walkmans to Wi-Fi to What?

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The Great Value Reset

The Great Value Reset

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Politics Survey

The Rest is Politics and Ipsos: Three in five Americans tuned out to British domestic news

New polling data of the American and British public from Ipsos in the UK, conducted in partnership with Goalhanger’s The Rest is Politics between 10–14 July 2026, reveals a widening awareness gap and stark political divisions between the United States and Great Britain. The research highlights low engagement with British current affairs among American citizens, misaligned perceptions of national crises, and deep inward-looking domestic anxieties within both countries as global economic and political uncertainty continues.
A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.

Ipsos deepens sector expertise with the addition of BVA BDRC

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Shoppers walking through a modern outdoor shopping arcade with glass storefronts.

Ipsos extends Channel Performance expertise with ESA Retail

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A nighttime aerial view of a brightly lit city intersection with surrounding skyscrapers

Ipsos strengthens online operations capability with Alligator

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