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When asked which issues will be important in deciding how to vote the top two issues...

In our 2019 General Election podcast series, Keiran Pedley and guests analyse the...

New research to support the launch of King’s College London’s World Questions...

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Discover Understanding Society
Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

A global presence in 90 markets

All markets

At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.