Global market and opinion research specialist

Society

Research Methods Centre Update: November 2018

The latest Ipsos Research Methods Centre newsletter features our thinking on push to...

20 November 2018

Society

Advertising execs rank below politicians as Britain’s least-trusted profession

According to the Ipsos MORI Veracity Index 2018, advertising executives rank below...

18 November 2018

Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has...

16 November 2018

Features

Discover Understanding Society

Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

Understanding Society: Tomorrow's Business

Perhaps even more so than normal, the state of the UK economy is of critical importance to our country’s researchers, policymakers and practitioners. It has never been more important for central Government to engage with businesses to deliver its Industrial Strategy, improving the UK’s productivity and coordinating its departure from the European Union.

6 November 2018 Economy

Public wrong on key facts around Brexit and impact of EU membership

The British public are wrong on key facts around Brexit and the UK’s relationship with the EU.

28 October 2018 Brexit

Two in three want the government to increase spending on public services

The Ipsos MORI October 2018 Political Monitor shows that two in three want the government to increase spending on public services - but only one in four think it will.

29 October 2018 Political Monitor

Ipsos MORI Research Highlights - October 2018

Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.

30 October 2018 Market Research

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

15 October 2018 Advertising

Ipsos MORI

78% of the public overall trust members of the Armed Forces with trust higher among those educated to GCSE level (8… https://t.co/zCvUwiavfX

6:41 PM - 20 November 2018

A global presence with 89 countries

All countries

At Ipsos, we are passionately curious about people, markets, brands and society.
We make our changing world easier and faster
to navigate and inspire clients to make smarter decisions.

Do you have a business enquiry?

Do you want to participate in a survey?

Participate in a survey