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Ipsos MORI's latest campaign tracker shows the NHS has overtaken Brexit as the most...

On December 12th the UK will host the first December election since 1923. The Ipsos...

Majority of the public want special visas for EU doctors according to our recent NHS...


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Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

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At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.