Global market and opinion research specialist

Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has...

16 November 2018

Society

Understanding Society: Tomorrow's Business

Perhaps even more so than normal, the state of the UK economy is of critical...

6 November 2018

Society

Public wrong on key facts around Brexit and impact of EU membership

The British public are wrong on key facts around Brexit and the UK’s relationship...

28 October 2018

Features

Discover Understanding Society

Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

Two in three want the government to increase spending on public services

The Ipsos MORI October 2018 Political Monitor shows that two in three want the government to increase spending on public services - but only one in four think it will.

29 October 2018 Political Monitor

Ipsos MORI Research Highlights - October 2018

Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.

30 October 2018 Market Research

The public's Brexit predictions

A major new Ipsos MORI survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.

18 October 2018 Perils of Perception

Energy sector reputations: time to power up?

The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.

22 October 2018 Reputation

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

15 October 2018 Advertising

Ipsos MORI

RT @BenM_IM: Keep coming back to this @IpsosMORI from Feb 2017. One reading is that the 'best' deal was half-in, half-out, but also that th…

8:28 PM - 16 November 2018

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