Global market and opinion research specialist | Ipsos MORI

Customer Experience

Impersonal service? Ensuring AI enhances rather than diminishes the customer experience

Artificial intelligence promises to revolutionise customers’ engagement with brands...

14 June 2018

Consumer & Shopper

The Power of Culture

Cultural insight increasingly offers clues and explains behaviour in a way other forms...

10 June 2018

Global attitudes towards the World Cup 2018 in Russia

The latest Ipsos Global Advisor survey was conducted in 27 countries around the world...

7 June 2018

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

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Attention 2.0: Viewability with Brand Impact

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

7 June 2018 Digital

Understanding public attitudes to social care funding reform in England

People don’t understand how social care is currently funded, which makes discussing future options challenging.

13 June 2018 Public Health

Attitudes towards Immigration after Windrush

Immigration attitudes remain more positive than pre-Brexit vote, but only one in five say they have become more positive about immigration since then

26 May 2018 Immigration

Karl Ashworth joins Ipsos MORI's Social Research Institute

Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos MORI Social Research Institute.

5 June 2018 Data Analytics

Half of public in favour of relaxing visa cap for non-EU skilled workers

Ipsos MORI's May 2018 Political Monitor shows trust in the PM to make the right decisions on immigration has fallen significantly.

25 May 2018 Immigration

Ipsos MORI

How does the world perceive our changing environment? Which environmental issues are most concerning to citizens?… https://t.co/kb1kMDBe31

4:05 PM - 15 June 2018

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