A new Ipsos MORI survey for the BBC looks specifically at levels of public trust in news provision and people’s perceptions of the impartiality of news.
The survey was designed to understand the range of scores the public gives to news providers in terms of trust and impartiality, and how the BBC performs in comparison with the wider market.
Of those adults that follow the news, 57% are most likely to turn to the BBC for news they can trust the most, whereas only 1 in 10 adults (11%) would turn to ITV and only 0.3% would turn to the Sun.
Interviews were conducted on behalf of the BBC using a face-to-face omnibus approach, among 2,018 adults aged 15+ in the United Kingdom. Fieldwork was conducted between the 27th January and 7th February 2017. Data is weighted to match the profile of the UK population.
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