Ricerche e Pubblicazioni

Customer Experience

Che cos’è la Brand Promise e perché è importante

Cosa accade quando non c’è corrispondenza tra ciò che un brand promette e l’effettiva esperienza dei consumatori?
6 giugno 2019
Customer Experience

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
31 maggio 2019

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

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Economic Pulse of the World

Customer Experience

High hopes: Tips for ensuring successful text analytics

Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
27 marzo 2019
Customer Experience

How Automation Has Transformed the Way We Work

Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
4 marzo 2019
Customer Experience

The third moment of truth: perchè il packaging sostenibile è diventato una necessità per le aziende

Una maggiore sensibilità legata ai temi ambientali porta le aziende a ripensare le vecchie scelte legate al packaging
7 febbraio 2019
Customer Experience

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
19 novembre 2018
Customer Experience

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
26 settembre 2018
Customer Experience

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
23 luglio 2018
Customer Experience

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 luglio 2018
Customer Experience

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
17 luglio 2018

Che cos’è la Brand Promise e perché è importante

Designing a better mystery shopping programme

Features

Scopri Collezione Flair

High hopes: Tips for ensuring successful text analytics

How Automation Has Transformed the Way We Work

The third moment of truth: perchè il packaging sostenibile è diventato una necessità per le aziende

Cognitive Battlefield Part II: A framework for packaging information

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

Mystery Shopping in the Luxury Industry

How Mystery Shopping Drives Better Automotive CX Performance

Customer Centricity: from Stance to Reality