Ricerche e Pubblicazioni: Customer Experience

Customer Experience

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
19 novembre 2018
Customer Experience

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
26 settembre 2018

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

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Economic Pulse of the World

Customer Experience

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
23 luglio 2018
Customer Experience

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 luglio 2018
Customer Experience

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
17 luglio 2018
Customer Experience

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
13 luglio 2018
Customer Experience

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
11 giugno 2018
Customer Experience

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
22 gennaio 2018
Customer Experience

Empowering the Empowered Consumer

With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.
12 dicembre 2017
Customer Experience

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
27 novembre 2017

Cognitive Battlefield Part II: A framework for packaging information

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

Features

Scopri Collezione Flair

Mystery Shopping in the Luxury Industry

How Mystery Shopping Drives Better Automotive CX Performance

Customer Centricity: from Stance to Reality

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Ethnography: an Unfiltered View of Reality

Brand Growth: More People, More Often or Both?

Empowering the Empowered Consumer

Future-Proof Your Brand