Brand Research Guidelines during COVID-19 Callenges
Ipsos is a global research partner that helps companies build and sustain their businesses through a total understanding of markets, brands and consumer journeys. As experts in brand research, we have been approached by many clients to offer our recommendations about brand research in light of the current COVID-19 crisis.
This document will provide guidance on the implications by answering the following questions:
- Should brand research be conducted during the COVID-19 crisis?
- What considerations need to be taken when conducting new brand research and leveraging existing research?
- What adaptations should be made to measure the impact of COVID-19 on consumers and brands?
