The current pandemic has had a wide-reaching impact on the economy. As countries implement necessary quarantines and social distancing practices to contain the pandemic, the rapid collapse in activity has slowed global growth to a crawl.
Against a background of rising unemployment and growing financial concerns, consumers have tightened their belts and curtailed spending. This reduction in spending, however, is not an indiscriminate cut across everything consumers buy.
While attitudes and behaviours change during Covid-19, motivations and core values don’t. One such motivation is the desire for pleasurable experiences through consumption.
Even during recessionary times, consumers have a need to purchase products for a pleasurable experience. While most consumers will look to cut total spending, many will still spend on affordable indulgences. This means that premium brands positioned as affordable indulgences can not only survive but also thrive during recessionary times.
To learn more, read A little happiness goes a long way.
Web-Seminar: How to win consumers over through health benefits in the yogurt category
Today it is challenging to understand consumer behaviors and drivers when it comes to their buying habits and needs. That is why DuPont Nutrition & Biosciences partnered with IPSOS to conduct qualitative consumer research to understand better the consumer drivers for choosing yogurts with additional health benefits, the ingredients that relate to these health benefits and how consumers relate to them. In this web seminar we will take you through some of the results of this study and introduce you to some new concepts and ideas to be able to answer the consumer demand for additional health benefits in yogurts.
Web-Seminar: Auto Purchase & Usage Behaviours. The Impact of COVID-19
Buying a vehicle is a highly considered decision. In this period of COVID-19 stay-at-home mandates, personal driving is way down and vehicle sales is virtually at a halt in many markets across the world. The restrictions are or will be lifted slowly and car manufacturers need to better understand what the “new normal” of automotive use and ownership will be.
Web-Seminar: Mit NORM Simstore virtuelle Regal- und Packungs-Konzepte online testen, quantifizieren und verstehen
Um in der heutigen Omnichannel-Welt erfolgreich zu sein, brauchen Marketer schnellere und agilere Lösungen, um den Erfolg ihrer Maßnahmen vor der Realisierung am POS zu testen. Genau da setzt die neu gelaunchte Ipsos Plattform NORM Simstore an – eine virtuelle Einkaufsumgebung, um Packungs- und POS-Konzepte online zu testen, zu quantifizieren und zu verstehen. Das Portfolio reicht dabei von Packungs-, Planogramm-, und Regal-Tests bis hin zu Store-Tests.