The New Faces of Gaming
If I ask you to picture a gamer, what do you see? Most people will imagine a man, in his 20s, using a games console or computer. It’s fair to say that the image exists for a reason – this ‘classic’ gaming demographic group is still a key chunk of the market and shows no sign of losing interest in the medium. However, gaming in 2016 is broad and complex; a ‘typical’ gamer may not exist.
One striking observation that GameTrack (ISFE & Ipsos Connect) survey has uncovered in the European market (UK, Germany, France and Spain) is the rise in gaming among older generations. In Q3 of 2012, 36% of 35-44 year olds reported that they play some kind of games, rising to 46% in Q3 2016. Similarly, for 45-64s, the reach of gaming has increased from 21% to 27% in the same timeframe.
