Consumer Behaviour

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Considerations and actions before, during and after coronavirus.

Buying a vehicle is a highly considered decision. In this period of COVID-19 stay-at-home mandates, personal driving is way down and vehicle sales is virtually at a halt in many markets across the world. The restrictions are or will be lifted slowly and car manufacturers need to better understand what the “new normal” of automotive use and ownership will be.

The science of strong relationships in challenging times.

What’s next for brands during the COVID-19 pandemic?

Join us on September 20th at RD Design Thinking in Berlin to learn how biometry integrated with explicit measurement can  provide a total understanding of the consumers’ feedback on product design.

Brands need to connect with shoppers in the moments that matter most.

Dove knew it. Danone knew it. Mr. Clean and 3M knew it too. These brands knew they needed to go beyond finding new ways to meet consumers’ existing needs. In order to achieve long-term growth they needed to uncover something different: new needs to address.