Insights Hub

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  Polling Survey

  Our exit polls compared to the actual election results: how did we do?

  On March 21, 2018, elections in 335 municipalities in the Netherlands were held as well as a national consultative referendum on the Intelligence and Security Services Act. Ipsos conducted exit polls in six municipalities (Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen) and a nationwide exit poll for the referendum vote. Based on our exit polls, we gave an indication of the election results and turnout, which was subsequently broadcast by the NOS on national television.

  27.03.18
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  Brand Measurement Survey

  Reflections on Byron Sharp's 'How brands Grow'

  As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
  His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.
  

  22.03.18
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  Politieke Barometer Survey

  Politieke barometer week 12

  Weinig verschuivingen, maar Forum voor Democratie verliest zetels

  21.03.18
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  Polling Survey

  The exit polls of 2018

  Ipsos conducts exit polls during almost all elections. 2018, however, will be a special year, because on 21st of March we will be conducting (on behalf of the NOS) not one or two, but seven exit polls. Six of them concern the elections for the municipalities. Based on these exit polls, we are able to give an indication of the turnout and the results in the cities of Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen. The seventh exit poll concerns the referendum on the Wiv. This Referendum takes place on the same day as the elections for the municipalities.

  20.03.18
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  Consumers Publication

  1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?

  For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.

  20.03.18

• Insights

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  Product Innovation Publication

  Second successful How Brands Innovate in… event

  On the 15th of March Ipsos organized it’s second How Brands Innovate in.. event in Amsterdam, called How Brands Innovate in .. the USA.

  20.03.18
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  Government Survey

  Global Consumer Confidence Ties Record High

  March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

  15.03.18
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  Social Listening Survey

  Social talks around 'Week zonder vlees'

  This week social media are jam-packed with posts about the national ‘Week Without Meat’ initiative. Ipsos has mapped out how extensive this buzz is precisely.

  08.03.18
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  Society Survey

  International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

  To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

  06.03.18
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  Advertising Publication

  Neuroscience reveals most successful Super Bowl Adds

  We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?

  01.03.18
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  Public opinion Publication

  What's the world's attitude towards transgenders?

  Citizens in 23 countries polled:
  The majority of respondents not only believe society is becoming more tolerant towards transgender individuals, but that governments should do more to protect these individuals.

  01.03.18