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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Economy Publication

    The Economic Pulse of the World - June 2018

    The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
  • Digital Survey

    Global Views on Cyberbullying

    Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.
  • Politieke barometer week 26

    Weinig verschuivingen kort voor het zomerreces
  • Insights Publication

    The Numbers Game: Measuring Audiences in the Data Age

    People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
  • Ethnography Publication

    Ethnography: an Unfiltered View of Reality

    Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
  • Insights

    Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  • International Survey

    What Worries the World - May 2018

    New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.
  • Looking back on a successful What's New in Market Research 2018

    It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.
  • Sports Survey

    Global Attitudes Towards the FIFA World Cup 2018 in Russia

    Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
  • Ipsos releases 23rd annual European Affluent Survey

    Survey spotlights ‘Affluencers’: Europe’s most affluent and influential consumers
  • Economy Publication

    The Economic Pulse of the World - May 2018

    The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
  • Ipsos Update Publication

    Ipsos Update - June 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.