Insights Hub

All content

• 

  Government Survey

  Global Consumer Confidence Ties Record High

  March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

  15.03.18
• 

  Social Listening Survey

  Social talks around 'Week zonder vlees'

  This week social media are jam-packed with posts about the national ‘Week Without Meat’ initiative. Ipsos has mapped out how extensive this buzz is precisely.

  08.03.18
• 

  Society Survey

  International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

  To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

  06.03.18
• 

  Advertising Publication

  Neuroscience reveals most successful Super Bowl Adds

  We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?

  01.03.18
• 

  Public opinion Publication

  What's the world's attitude towards transgenders?

  Citizens in 23 countries polled:
  The majority of respondents not only believe society is becoming more tolerant towards transgender individuals, but that governments should do more to protect these individuals.

  01.03.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

• 

  Ipsos Update Publication

  Ipsos Update - March 2018

  Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.03.18
• 

  Economy Publication

  The Economic Pulse of the World - February 2018

  The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 48% of global citizens rating their national economies as ‘good’.

  01.03.18
• 

  Politieke Barometer Survey

  Politieke barometer week 9

  Weinig verandering onderaan de streep

  28.02.18
• 

  Innovation Publication

  Does Byron Sharp’s philosophy work for innovation?

  In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.
  

  23.02.18
• 

  Middle-class Publication

  African Lions: Who are Africa’s rising middle class?

  The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

  13.02.18
• 

  Ethnography Publication

  Ethnography: an unfiltered view of reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.

  09.02.18