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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

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  • Family Survey

    Three In Five 'Believe In God'

    Three in five Britons (60%) say they believe in God, according to a new survey from the MORI Social Research Institute. The research, conducted for the BBC's 'Heaven and Earth Show', shows a small drop over the past five years (down from 64% in February 1998) in the percentage of Britons who say they believe in God.
  • Public Health Survey

    Exploring Patient Choice

    New MORI research conducted for BUPA suggests that the general public and GPs welcome more healthcare choices to be given to NHS patients. The desired choices range from more provision of information, to being involved in the choice of a surgeon to perform an operation. The public lends most support to patients being able to choose in which hospital to have an operation (or being more involved in this choice), whereas GPs are most supportive of patients being provided with more information about their treatment.
  • Economy Survey

    Nearly A Quarter Do Not Know How Much They Owe

    A significant number of people who possess loans and credit do not know how much they owe, according to a recent survey by MORI Social Research Institute on behalf of Citizens Advice.
  • Politics Survey

    Elections Yet To Come

    At the end of last month, the Electoral Commission published "The Shape of Elections to Come", its strategic evaluation report on the experimental methods of voting used in this year's local elections. An important part of the evaluation which fed into the Commission's report was a programme of public opinion research, conducted by MORI, including both quantitative surveys and qualitative research (focus groups).
  • Politics Survey

    Scots Support Increase In Windfarms

    People in Scotland who live in close proximity (up to 20km) to a windfarm show substantially more support for than opposition to them. New research by MORI Scotland for the Scottish Executive shows more than half (54%) would support increasing the number of turbines at their local windfarm by half. Four in five (82%) would support windfarms taking a greater role in the generating of electricity in Scotland over the next 15 years.
  • Environment Survey

    Public Confusion on Chemicals

    No single source is trusted by a majority of the British public to tell the truth about the risks of chemicals in household goods used in society, according to a survey by the MORI Social Research Institute for the Scientific Alliance.