Insights Hub

All content

• Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  03.04.16
• Communities Publication

  Communities

  Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

  03.04.16
• Web Listening Publication

  Web Listening

  Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

  03.04.16
• Public Health Survey

  Junior doctors dispute: a pollster's view

  Ben Page assesses for the British Medical Journal what the polls tell us about the public’s view of strike action by junior doctors.

  01.04.16
• Media Publication

  Future of TV

  With content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of television looks more exciting than ever.

  31.03.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Survey

  Oscar Wilde and media buying

  Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.

  31.03.16
• Politics Survey

  Satisfaction With The Chancellor since 1976

  Q Can you tell me whether you are satisfied or dissatisfied with the way ... is doing his job as Chancellor of the Exchequer?

  31.03.16
• Investors Survey

  Response to the British Polling Council general election inquiry

  Ben Page, Chief Executive of Ipsos, responds to the British Polling Council inquiry into the 2015 general election polls.

  31.03.16
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  Tech Tracker Publication

  7 out of 10 Britons use a Smartphone to access the Internet

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  29.03.16
• Europe Survey

  Half think David Cameron should resign as Prime Minister if Britain votes to leave the EU

  As David Cameron continues to campaign for Britain to stay in the European Union Ipsos's Political Monitor finds that almost half of the public believes he should step down from being Prime Minister if the British people choose Brexit on 23 June.

  29.03.16
• Politics Survey

  George Osborne's satisfaction ratings equal his worst ever following budget

  One week following George Osborne's budget announcement, Ipsos's new Political Monitor shows the Chancellor's satisfaction ratings have fallen compared to last month.

  24.03.16