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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Society Survey

    A world apart? Brits have grown more positive about immigration

    A new global study by Ipsos for the BBC Crossing Divides series highlights that almost half of Britons think that political divisions pose more of a danger to society than they did 20 years ago.
  • Gender Survey

    Men are not emasculated by caring for children

    In collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, Ipsos finds that the majority of British men no longer see childcare as the preserve of women.
  • Ipsos Update Publication

    Ipsos Update – March 2019

    March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
  • Media Publication

    Finding Your Voice

    Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
  • Market Research Publication

    Ipsos Research Highlights - February 2019

    Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.
  • Methodology Publication

    Research futures: Drivers and scenarios for the next decade

    In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.