Insights Hub

All content

• Consumers Publication

  Leveraging social media

  Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

  13.09.12
• Consumers Publication

  ASI Digital event - the smart device revolution

  Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

  13.09.12
• Consumers Publication

  ASI Digital event - leveraging the social media paradox

  The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

  13.09.12
• Consumers Publication

  ASI Digital event - the truth about digital and engagement

  From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.

  13.09.12
• Reputation Publication

  INTELLIGENCE: Strategic Social Media Listening

  Download the latest presentation on strategic social media listening as presented at our webinar on 12 September 2012.

  12.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Market Research Publication

  The Monarchy & The British: Listening In

  The story we tell in this paper uses social listening to provide a snapshot of how the British public experienced two very unusual weekends: The 2011 Royal Wedding and 2012 Diamond Jubilee.

  11.09.12
• Market Research Publication

  Taking Healthcare Market Research into the New Normal

  Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

  11.09.12
• Consumers Publication

  Tech Tracker September 2012

  Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

  07.09.12
• Public opinion Publication

  Public Opinion and the Environment

  This presentation provided an overview of the public opinion on the environment.

  01.09.12
• Consumers Publication

  InteracTVity

  The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.

  03.08.12
• Reputation Publication

  Thinking Reputation - August 2012

  The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.

  01.08.12