Insights Hub

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• Customer Satsisfaction Publication

  The Imperatives for Customer Loyalty 2012

  For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.

  16.10.12
• Consumers Publication

  Breakfast Radio: The most important media of the day?

  Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.

  16.10.12
• Consumers Publication

  Ad Transferability Lessons Learned

  In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.

  16.10.12
• Reputation Publication

  Consumer Experiences Of Time of Use Tariffs

  Read our latest research for Consumer Focus looking at the kinds of people who use Time of Use tariffs.

  12.10.12
• Public opinion Publication

  The Effects of the English Baccalaureate

  Our research for the Department for Education looks at how the EBacc has affected schools' curriculum offer, and pupils' decisions about the GCSE subjects they study.

  05.10.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Using Research for Effective Media Planning

  Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.

  21.09.12
• Consumers Publication

  Next Level: Observations on the UK gaming market

  The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

  13.09.12
• Consumers Publication

  Leveraging social media

  Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

  13.09.12
• Consumers Publication

  ASI Digital event - the smart device revolution

  Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

  13.09.12
• Consumers Publication

  ASI Digital event - leveraging the social media paradox

  The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

  13.09.12
• Consumers Publication

  ASI Digital event - the truth about digital and engagement

  From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.

  13.09.12