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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Consumers Publication

    The mobile phone comes of age

    As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
  • Consumers Publication

    The power of the big screen

    Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.
  • Public opinion Publication

    A guide to the alternative vote

    Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.
  • Consumers Publication

    How to Navigate the Celebrity Endorsement Minefield

    It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.
  • Public opinion Publication

    Browne Jacobson Shared Services Survey of Local Authorities

    Research conduced by Ipsos for Browne Jacobson to understand attitudes towards shared services with chief executives, deputy chief executives, chief finance officers and service heads in local government.
  • Consumers Publication

    Store Bells Ring

    Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI