Insights Hub

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• Public opinion Publication

  Citizen Engagement: Testing policy ideas for public service reform

  This qualitative study carried out on behalf of the 2020 Public Services Trust at the RSA helps to shed light on what politicians should take into account in their conversations with voters about reforms to public services.

  03.07.10
• Public opinion Publication

  One world, many places

  This report from the Ipsos Social Research Institute sets out some factors that influence citizens' quality of life and what local and municipal governments can do to improve it.

  01.07.10
• Consumers Publication

  Ipsos MediaCT: An iPad Revolution?

  As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.

  28.06.10
• Public opinion Publication

  A research study among 11-16 year olds on behalf of the Sutton Trust

  This report covers the result of research with young people, conducted by the Ipsos Social Research Institute on behalf of the Sutton Trust.

  21.06.10
• Public opinion Publication

  Young people and volunteering

  Read our report which presents findings from the 2010 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of vinspired.

  09.06.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Top 10 Advertising Lessons Learned

  An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.

  04.06.10
• Market Research Publication

  Ipsos Marketing - Global Consumer Views

  Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

  28.05.10
• Consumers Publication

  Engaging Audiences

  Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.

  14.05.10
• Consumers Publication

  The Touchdowns and Fumbles of the 2010 Super Bowl Ads

  Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?

  12.05.10
• Market Research Publication

  Understanding Research Methods

  The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.

  11.05.10
• Consumers Publication

  Reaching the Business Elite

  It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.

  26.04.10