This report considers local circumstances when calculating performance on perceptions-based indicators, value-for-money and satisfaction with the council. It also includes an updated version of our Area Challenge Index.
There are few brands for which 2009 will be hailed as a classic year and many are now looking at Christmas as a final opportunity to salvage something from the economic wreck of the past 12 months. But it is clear that the majority of retailers and marketers will inevitably feel the effects of the economic crisis this Christmas.
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes.
Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.
Pulse Check
Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.
Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter budgets require services to focus on the priorities that really matter.
The winter edition of Understanding Society, the newsletter from Ipsos's Social Research Institute, considers some of the ways in which central and local government can respond to the challenge of continuing to meet public expectations when public finances face their tightest squeeze for decades.
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.
This report sets out findings of the 2008/09 Place Survey for all 33 London Boroughs. The report was commissioned from Ipsos by Capital Ambition, acting on behalf of London Councils.
