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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Public opinion Publication

    Young People and British Identity

    Ipsos was commissioned by The Camelot Foundation to conduct research among young people, aged 16 to 21 years, on the meaning of Britishness as a national identity.

    The study has been commissioned to bring to the debate young people's perspectives on what a national identity means to them, the relevance it has to their lives and its currency in present day culture.
  • Public opinion Publication

    Socio-Political Influencers

    This report contains the key findings of a research study carried out by Ipsos's Participation Unit to explore theories of influence and consequently to identify a more
    meaningful Socio-political Influencer group. It brings together our wealth of data on political activism and places it in the broader context of literature exploring the role of influence in the private and public sectors, in order to understand how a small group of people may have a vital impact on public policy.
  • Public opinion Publication

    Anti-Social Behaviour

    This report is the first to map how anti-social behaviour is perceived at a local level across all parts of England and how these views are changing over time. Tailored analysis enables us to identify where perceptions are not as we might expect; in some areas perceptions of anti-social behaviour are better than we would predict, in others they are worse.
  • Public opinion Publication

    Frontiers of Performance in Local Government IV

    Welcome to Frontiers of Performance in Local Government IV: Place Shapers or Shaped by Place? This report is the latest in the Ipsos series which seeks to provide the most recent and meaningful analysis of public perceptions around the performance of local authorities, based on the
    Autumn 2006 BVPI General User Satisfaction Survey, undertaken by all English local authorities.
  • Public opinion Publication

    What works in community cohesion

    The Commission on Integration and Cohesion (CIC) was established in August 2006 as a fixed-term body (reporting in June 2007), charged with deepening an understanding of community cohesion issues and relevant policy approaches, and developing practical approaches to support community cohesion in local areas.

    This research study was commissioned to contribute to the ongoing work of Communities and Local Government and the Commission. It seeks to help understand `what works' in terms of cohesion policy and initiatives by investigating policy and practice in six case-study areas.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Public opinion Publication

    End Of Year Review 2006

    Ipsos end of year review covering the main political issues of 2006. This was the year when the government struggled on with public service reform, but hit new lows in terms of public confidence in the NHS (despite levels of satisfaction with actual treatments remaining higher than before). It was a year when, for the first time ever, race and immigration became the key issues that Britons saw facing the country. A year when ratings of both the Prime Minister and the Leader of the Opposition fell. A year when, compared to the rest of the G6 countries, Britons were the most negative about their government's handling of crime.
  • Public opinion Publication

    Lessons in Leadership

    The IDeA and Ipsos's latest research on the links between leadership and management style and performance in Local Government
  • Public opinion Publication

    Survey Methods At Ipsos

    Ipsos uses all major survey methods across our huge range of work. This runs from face-to-face in-home interviewer surveys using probability samples, through telephone surveys using quotas that are designed to reflect the population, to online studies using panels of people who have signed up to take part in surveys.
  • Public opinion Publication

    Ingredients for Community Engagement

    The report examine different approaches to engagement being used and assesses what works and under which circumstances and to identify transferable features, or ingredients, that can be applied to different policy developments/areas.
  • Public opinion Publication

    Five-Year Report: An analysis of Youth Survey Data

    Read our latest work for the Youth Justice board. We have conducted Youth Surveys for the Youth Justice Board for England and Wales (YJB) since 1999. The overall aim of the research has been to examine the experiences of crime, of both offenders and victims, among 11- 16-year-old young people in mainstream education.
  • Public opinion Publication

    Communicating Poverty

    The Joseph Rowntree Foundation's Public Interest in Poverty Issues programme (PiPi) aims to secure and strengthen public support for alleviating poverty in the UK. This research project informed the programme through two stages of qualitative research. The first involved an evaluation of existing public attitudes to UK poverty, and the second employed a more creative approach to identify messages which might resonate with the public on the issue and thereby generate a more favourable climate of opinion for anti-poverty policies.