Insights Hub

All content

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  Media Measurement Publication

  UK Essential Digital Skills for Work

  Ipsos has been working alongside Lloyds Banking Group to research the Essential Digital Skills of the UK adult population for the past four years. In 2022, the EDS framework was revised through an Advisory Panel that collated thoughts across industry on how the demands for digital capability may have evolved. For the first time, the insights on Essential Digital Skills for work have been published as a standalone report in partnership with FutureDotNow.

  23.03.23
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  NHS Publication

  NHS waiting lists - the other reason over 50s are withdrawing from the workforce

  In the Chancellor's new budget, a great deal of emphasis has been placed on the increasing number of over-50s leaving the workforce. This has led to a number of policies aimed at enticing this population back to work – including the much-lauded policies around raising the cap on interest free pension draw-down. However, this is not addressing one of the key reasons for people leaving the workforce – increasing NHS waiting lists.

  20.03.23
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  Qualitative Publication

  Join the Gaming IP Gold Rush!

  This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

  07.03.23
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  Advertising Publication

  Making Belonging Joyful: Inclusive representation in advertising to grow brands

  Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.

  24.02.23
• Society Publication

  International Social Research on Gender

  Ipsos Public Affairs UK international research on all things gender.

  22.02.23

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Advertising Publication

  These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos

  Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

  14.02.23
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  Mystery Shopping Publication

  Shoppers giving back through our Winter Payment Testing Programme

  Ipsos's UK Channel Performance teams up with LINK to provide items to foodbanks.

  08.02.23
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  Healthcare Publication

  Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare

  The Hysterical Health report by Ipsos explains how culturally embedded beliefs about gender might be shaping healthcare practices in the UK.

  06.02.23
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  Ipsos Update Publication

  Ipsos Update - February 2023

  Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  01.02.23
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  Sustainability Publication

  Ipsos Climate Change & Sustainability Practice

  The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).

  31.01.23
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  Sustainability Publication

  Taking Responsibility – Tree Planting initiative in Hackney, London

  Ipsos’ Energy and Environment team took to the Kingsmead Estate with Tree Musketeers and the Hackney Local Authority to protect nature in a small, but personal way.

  30.01.23