Insights Hub

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  Politics Survey

  Britons increasingly blame Labour for the country's economic woes as 77% say state of the economy is poor

  Those who view the economy negatively are almost equally as likely to blame decisions made by the current Labour government under Keir Starmer and Rachel Reeves (42%) as they are to blame the previous Conservative government of Liz Truss and Kwasi Kwarteng (44%).

  24.01.25
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  Politics Survey

  Public continue to doubt that Labour is doing a good job at delivering on missions; are pessimistic about improvement by next General Election

  Across all five missions, more people continue to believe the Labour government is doing a bad job than a good job.

  24.01.25
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  Healthcare Survey

  A delicate balance in public views of social care reform

  The public is divided in its views of the balance between seeking cross-party consensus for social care reform versus delivering social care reform quickly. While 43% think the government should prioritise building cross-party consensus for social care reform, 40% think it should prioritise delivering social care reform quickly to improve care services.

  24.01.25
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  Political Pulse Survey

  Nigel Farage is seen as the party leader who most understands the problems facing Great Britain

  41% of Britons say that Farage understands the problems facing Great Britain, followed by Prime Minister Keir Starmer at 36%.

  24.01.25
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  Education Survey

  Majority of Britons believe it is important to talk about the Holocaust, with 1 in 3 fearing lessons will be forgotten in 10 years’ time

  While seven in ten (69%) Britons believe the lessons of the Holocaust are largely remembered today, 1 in 3 (32%) think they will be forgotten in ten years’ time.

  23.01.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Mystery Shopping Publication

  Demystifying Mystery Shopping

  Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research

  21.01.25
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  Financial Services Publication

  Essential Digital Skills for Work 2024

  The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.

  21.01.25
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  Political Pulse Survey

  6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk

  Majority of Britons think second Trump presidency will have negative impact on global security and political stability in other countries

  18.01.25
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  Innovation Publication

  Breakthrough Science: A Global Perspective

  New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?

  10.01.25
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  Media Publication

  Planning for 2025 (and beyond!)

  Global Trends that influence the media and tech industries in 2025

  07.01.25
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  Mystery Shopping Survey

  Ipsos statement regarding recent press coverage concerning compliance mystery shopping

  Statement from Ipsos.

  06.01.25