Insights Hub

All content

• Consumer Behaviour Survey

  Nationwide explores consumer confidence following referendum

  A new poll by Ipsos for Nationwide reveals that despite some economic concerns following the referendum, the majority (58%) of the public feel that their personal financial situation will be unchanged over the next six months.

  12.10.16
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  Pre-Testing Publication

  Connect:Live

  Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign

  11.10.16
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  Society Publication

  Attitudes to potentially offensive language on TV and radio

  A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.

  10.10.16
• Politics Survey

  Concern about the NHS and education rises to the highest level for over a year

  The September 2016 Ipsos Issues Index shows there has been a leap in public concern about the NHS.

  10.10.16
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  Music Survey

  Music Consumer Insight Report 2016

  Ipsos Connect has partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.

  06.10.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Consumers Publication

  Micro-target or Target Everyone?

  Balancing reach with precision in your media strategy

  05.10.16
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  Social Media Publication

  More Than Words

  Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.

  05.10.16
• Politics Survey

  Life after David Cameron: the Conservatives have lost a major asset

  David Cameron was almost always positively rated by the public – or at least viewed more favourably than is usual for politicians, says Roger Mortimore in The Conversation.

  05.10.16
• International Publication

  Ipsos Update - September 2016

  This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

  04.10.16
• Survey

  Poll on British Influence

  A new poll by Ipsos reveals that the public believes `setting an example in the values we believe in' will be vital in building Britain's influence in the world over the next 10-20 years.

  03.10.16
• Market Research Publication

  The Element of Surprise

  GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.

  30.09.16