Insights Hub

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• Survey

  "No such thing as society"?

  Ipsos tested two versions of Margaret Thatcher's famous "no such thing as society" interview, each with representative samples of the population - one with just that simple statement, and one with a much longer excerpt from the interview. And there is a dramatic difference in results.

  26.09.13
• Market Research Publication

  The Patient Journey in High Resolution

  This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.

  25.09.13
• Survey

  Royal Mail Survey

  Ipsos was commissioned by Royal Mail to conduct a survey to explore public awareness and perceptions of the potential Postal Strike.

  25.09.13
• Politics Survey

  Threat to Scotland team could influence some referendum voters

  Pagoda PR commissioned a question on the Ipsos Scottish Public Opinion Monitor to test whether fears of Scotland losing its separate identity in World football could have any impact on the referendum.

  25.09.13
• Public opinion Publication

  Research into drinking attitudes and behaviour

  This report offers a unique insight into the drinking attitudes and behaviour of Drinkaware's three main target audiences: Young Adults aged 18-24; Adults aged 25-44; and Young people aged 11-17 and their parents.

  24.09.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Nurturing Great Creative - why it matters

  In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.

  24.09.13
• Politics Survey

  Public Perceptions of Organised Crime

  Ipsos Scotland was commissioned by the Scottish Government to conduct a survey to explore public perceptions of organised crime in Scotland.

  23.09.13
• Politics Survey

  Conservatives open up gap over Labour on managing the economy

  The Conservatives hold an 18 point lead over Labour on managing the economy, according to the latest Ipsos research, having been neck-and-neck in March. This follows six months of rising economic optimism

  21.09.13
• Politics Survey

  Ed Miliband: a 360 degree view

  Using 7 public opinion polling 'tests', we gave a 360 degree view of Ed Miliband's leadership of the Labour Party to the EPOP Conference. How does he rate?

  20.09.13
• Housing Survey

  New homes: more Londoners prioritise building quality over quantity

  According to an Ipsos poll for Berkeley Group, more Londoners think that building fewer homes with higher design standard would be better, than building more homes with lower design standards.

  20.09.13
• Politics Survey

  National woes versus local priorities

  At Ipsos we spend a lot of time monitoring the mood of the nation, but we tend to ask the public about national issues and topics.

  20.09.13