Insights Hub

All content

• Public opinion Publication

  Public attitudes towards health and social care ratings

  The Nuffield Trust commissioned Ipsos to conduct a piece of qualitative research to explore public attitudes towards ratings in health and social care to feed into the "Ratings Review" they have conducted on behalf of the Department of Health.

  22.03.13
• Politics Survey

  Scottish Government approval rating remains positive

  As the SNP gathers for its spring conference, a majority of Scots are satisfied with the way the Scottish Government is running the country

  22.03.13
• Consumer Behaviour Survey

  Corporate Social Responsibility research for UNICEF

  New research for UNICEF by Ipsos shows more than two-thirds of UK businesses think responsibilities to children will become more important over the next five years.

  22.03.13
• Family Survey

  The key to a happy retirement? The person you're sharing it with

  Almost four in five (78%) older people are satisfied with their life nowadays, and personal relationships appear to be a key factor in determining how happy these later years will be.

  22.03.13
• Digital Survey

  Google eTowns Methodology

  There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.

  21.03.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Is good digital advertising a fragment of your imagination?

  The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?

  21.03.13
• Infographics Survey

  Twitter Turns 7

  As Twitter reaches its seventh birthday and with half of us in GB using social networks, the Ipsos Tech Tracker looks at whether the social network has grown big enough to attain a long life-span.

  21.03.13
• Family Survey

  Computer Literacy Survey for The Prince's Trust

  For the Prince's Trust, we surveyed 15-25-year-olds about their computer and internet related skills and how this has impacted their ability to find work.

  20.03.13
• War/Terrorism Survey

  Iraq war damaged Britain's reputation in the world

  Over half the public think British involvement in Iraq war damaged our reputation around the world - but majority still think we should intervene abroad when justified.

  19.03.13
• Employment Survey

  Fewer UK people now fear for their jobs than in 2011

  Fifteen per cent of Britons think it likely that they, or a close friend or relative will lose their job in the next six months because of economic conditions, according to a new international poll by Ipsos.

  18.03.13
• Charities Survey

  Money For Good UK

  A comprehensive and innovative segmentation survey designed to explore what motivates charity donation in the UK

  14.03.13