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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Ipsos Update Publication

    Ipsos Update - June 2020

    This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
  • Ipsos Research Highlights - 29 May 2020

    This week's Ipsos Research Highlights we explore how the British public are coping with the new guidelines, their thoughts for the future and how the Scottish Government has handled the coronavirus outbreak.
  • Audience Measurement Publication

    Ipsos iris: An online publisher pack

    From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
  • Society Publication

    ESSENTIALS - Evolving your business in response to COVID-19

    Understanding changing consumer attitudes and behaviours amidst the COVID-19 crisis and what it means for businesses and brands with ESSENTIALS.
  • Customer Experience Publication

    Organisational responses to COVID-19 based on the Forces of CX

    The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
  • Customer Experience Publication

    The Forces of CX: Enjoyment 

    Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.