Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

Quick access by topics
  • Public Health Survey

    Strong Support For Workplace Smoking Law

    There is considerable public demand for a ban on smoking in workplaces according to a MORI Social Research Institute survey for public health charity Action on Smoking and Health (ASH).
  • Family Survey

    Homeowners: Sons And Daughters

    MORI undertook a survey of home-owning parents with adult children (aged 18 to 29 years) for the Joseph Rowntree Foundation (JRF) in March 2004. The objective of the research was to look at homeowner perceptions of the housing needs of their adult sons and daughters, and to assess their attitudes towards giving them financial support.
  • The Future Of The Monarchy

    If the Queen retires, less than half (47%) of British adults would want to keep the monarchy as it is, according to a survey conducted by MORI. The survey — for The Marylebone Charitable Trust (the campaign for an elected head of state for Britain) — shows a third (35%) favour a scaled down monarchy, and 17% an elected head of state. One per cent say no to all these options.
  • Politics Survey

    MORI: Most Accurate Results For London Mayoral Election

    MORI's London Mayoral election day survey, released yesterday at 10:40pm on ITN (Independent Television News), correctly predicted that Ken Livingstone would be returned as Mayor of London.
  • Politics Survey

    A Question of Identity?

    Eight in 10 (80%) of the adult British population say they are in favour of ID cards, and slightly more (83%) say they would be happy to carry the card at all times — according to a MORI survey carried out for specialist IT consultancy Detica [note 1].
  • Politics Survey

    MORI Political Monitor

    MORI's latest Political Monitor results show that Labour (35%) retain a small lead over the Conservatives (34%) in terms of voting intentions at an immediate General Election, among those who say they are "absolutely certain to vote". In the run-up to the local, Mayoral and European elections on June 10th, the main issues seen to be facing Britain are Defence/foreign affairs (47%), NHS (34%) and race relations/immigration (30%). Europe is mentioned by 17% of the public (in 7th place). In contrast, during the last European Parliament elections in June 1999, Europe was then seen by the public as the most important issue facing the country (mentioned by 37% of the public), followed by NHS (35%) and education (29%).