Insights Hub

All content

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  Ipsos Update Publication

  Ipsos Update - October 2019

  This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

  01.10.19
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  Pricing Publication

  Beyond Price Promotions

  In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.

  01.10.19
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  Customer Experience Publication

  Customer Experience and information – a terminal issue?

  Tim Voigtländer recounts his experience as a customer of a low-cost airline when something went wrong - what lessons can companies learn from his customer experience?

  01.10.19
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  Market Research Publication

  Ipsos Research Highlights - September 2019

  This month's Ipsos research highlights include the lowest leadership ratings for any opposition leader since 1977 for Jeremy Corbyn, the Labour Party and Liberal Democrats running neck-and-neck in the latest voting intention figures and we release our new report 'Trust: the Truth' to explore whether trust is in terminal decline.

  20.09.19
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  Trust Publication

  Ipsos Thinks - Trust: The Truth

  Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.

  18.09.19

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Tech Tracker Publication

  Almost 2 in 3 GB adults feel concerned about their online privacy

  Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  03.09.19
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  Ipsos Update Publication

  Ipsos Update - September 2019

  Our monthly round-up of research and thinking from Ipsos around the world.

  02.09.19
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  Food & Diet Publication

  Food for thought: Is the UK willing to fake it just ‘til we make it?

  Five in ten Brits say they would eat a plant-based substitute for meat, putting the UK ahead of the global average (four in ten). But how willing are we to make a long-term change to our diets?

  23.08.19
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  Market Research Publication

  Ipsos Research Highlights - August 2019

  This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.

  08.08.19
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  Reputation Publication

  Sticking with the status quo - a risky bet for the gambling industry

  Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?

  07.08.19
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  Reputation Publication

  Reputation resilience in the age of ‘fake news’

  As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?

  07.08.19