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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Economy Survey

    Private Investors Continue To Take The Long-Term View

    Just over 80 per cent of the share owning population beleive investing in the Stock Market represents a good long-term investment.
  • Politics Survey

    Britain at war

    The long-threatened launch of attacks on Afghanistan has done nothing to weaken British support for participation in military action, or to dent support for the way Tony Blair and George W Bush are handling the situation.
  • Politics Survey

    Britain Turning Against Globalisation

    British people are suspicious of globalisation - and sympathetic towards the anti-globalisation protesters of Seattle and Genoa - according to surprise new research findings.
  • War/Terrorism Survey

    War of Afghanistan Poll

    First Poll On The Afghanistan War: Britons Fully Support Blair But Fear Retaliatory Strikes
  • Survey

    British Motorists Would Rather Be Smart Than Sexy

    Survey examining what motorists look for when buying a car.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Survey

    British Motorists Would Rather Be Smart Than Sexy (Toplines)

    Toplines for a survey examining what motorists look for when buying a car.
  • Family Survey

    New Survey Shatters Stereotypes Of Potential Adopters

    A new MORI survey, commissioned by BAAF, reveals that 1 in 4 people (24%) have considered or would consider adopting in the future. The research reveals that amongst those most likely to adopt, single and co-habiting couples are more likely to consider adopting in the future than married couples, families are twice as likely as childless households and black people are twice as likely as their white counterparts to consider adoption.
  • Economy Survey

    Annual Running Costs Of The UK Fleet Parc Now Top A Staggering £132 Billion

    New MORI poll shows that fleet managers are concerned about high running costs - many of which could be reduced by adopting telematics systems
  • Consumers Survey

    In-House/Agency Divide Apparent

    The division between agency and in-house PR staff is highlighted by the publication of MORI opinion leader research this week in PR Week (5 October 2001)
  • Thousands Of Cats And Dogs Victims Of Hit And Run Drivers Each Year

    Around 1.5 million motorists have admitted to knocking a cat or dog down in their car and then driving off, leaving the animal on the roadside according to a recent MORI survey commissioned by Direct Line Pet Insurance.
  • Politics Survey

    What Does The Election Tell Us About Consumers?

    The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).