Insights Hub

All content

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  Ethnography Publication

  How SMEs are giving women more business options

  A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive

  22.11.17
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  Obesity Publication

  Sugar: The Reformulation Challenge

  The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.

  22.11.17
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  Shopper Publication

  Black Friday: The Story So Far (2017)

  In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

  15.11.17
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  Society Publication

  The Curse of Cosy

  The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.

  13.11.17
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  Brands Publication

  The Map to Brand Growth

  Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

  07.11.17

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Media Publication

  Reflecting a changing Britain in a changing world

  Understanding Britain today and what that means for institutions like the BBC.

  02.11.17
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  Qualitative Publication

  Launching Creative Excellence

  A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?

  31.10.17
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  Reputation Publication

  The Cybercrime Threat to Corporate Reputation

  Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that they become genuine headline news.

  27.10.17
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  Data Privacy Publication

  Public perceptions of austerity, social care and personal data

  Deloitte commissioned Ipsos to survey UK adults on their attitudes to public service spending and austerity; social care services; and personal data sharing.

  26.10.17
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  Market Research Publication

  Ipsos Research Highlights - October 2017

  Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.

  25.10.17
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  Market Research Publication

  PneuVUE®: A new view into Pneumonia among adults 65 years and over

  As we age, our immune system generally declines in reliability and efficiency, resulting in an increased susceptibility to infectious diseases[1]. As such, the 65 years and over age-group is also at increased risk for pneumococcal disease[2].

  25.10.17