COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.
Ipsos UK Research Highlights
At a recent webinar, we shared our latest polling of business and financial journalists, including; what makes outstanding press relations and the views of journalists on ESG.
In this paper we explore how the healthcare industry can prepare for a future where value will be delivered less by individual drugs / interventions in isolation and more by ‘multi-component disease management’.
Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.
A playbook for innovation leaders in the CPG industry.
Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the US and identify opportunities for the industry to address techquity gaps.
A new framework for understanding consumers’ propensity to switch
Jamie Talmage considers what impact changes to how home and motor insurance are priced this year will have on customer behaviour.
Humanising omnichannel means seamless customer journeys are just the start.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
Optimising the eCommerce Experience