Insights Hub

All content

• 

  Political Pulse Survey

  When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage

  New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.

  02.04.26
• 

  Strikes Survey

  Highest percentage of Britons now think the UK Government is doing a bad job of negotiating with trade unions to prevent strikes, amidst potential BMA strikes next week

  New polling finds that a significant portion of the British public is dissatisfied with the current government’s handling of negotiations with trade unions. With the highest dissatisfaction rating since this government took office, public sentiment reflects mounting concerns over worker power and public service disruptions.

  02.04.26
• 

  Environment Survey

  Deepening concerns over energy prices and imports, with half supporting new North Sea licenses

  New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.

  02.04.26
• 

  Education Survey

  Technical Education Learner Survey: Announcement of Publication

  Technical Education in the UK: insights from the latest learner experiences.

  02.04.26
• 

  Politics Survey

  Low support for electoral pacts among Britons

  New polling from Ipsos for Sky News, conducted from 20–24 February, explores public attitudes towards the idea of electoral pacts between different political parties, alongside attitudes towards the main political parties and their leaders.

  30.03.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• 

  Financial Services Publication

  SME Finance Monitor

  Independent, robust and respected data on access to finance amongst SMEs in the UK.

  27.03.26
• 

  Healthcare Publication

  The Private Health Shift: How is the rise of private healthcare shaping the UK market?

  For pharmaceutical, MedTech and biotech (life science) companies in the UK, the strategic focus has traditionally been on public bodies like NHS trusts and NICE. However, a potentially significant shift is underway.

  26.03.26
• 

  Healthcare Survey

  65% of respondents either strongly support or tend to support the assisted dying bill being passed into law

  Polling conducted for ITV News by Ipsos, found 65% of respondents either strongly support or tend to support the assisted dying bill being passed into law.

  24.03.26
• 

  Artificial Intelligence (AI) Publication

  Calibrating Synthetic Confidence

  Navigating the complex realm of statistical utility for synthetic boosts.

  23.03.26
• 

  Royal Family & Monarchy Survey

  Nearly 3 in 4 Britons support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession

  Ipsos in the UK has released new polling results regarding attitudes toward the Royal Family among the British public.

  21.03.26
• 

  Brands Publication

  Marketing Anchors: The case for capability in an era of transformation

  Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

  19.03.26