Choose your market:

United Kingdom

Ipsos
News & Events : News

News & Events

Society

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

Boost for Keir Starmer as ratings improve - but public think his government are doing a poor job on issues that matter most

29% of Britons hold a favourable view of the Prime Minister (+8 from February), while 46% are unfavourable (-9).
26 March 2025
Society

FSA consumer survey, conducted by Ipsos, highlights risky kitchen behaviours

Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals some of the risky behaviours taking place in household kitchens across the country.
25 March 2025
Consumer & Shopper

Meet Tomorrow's Business Travellers

Ipsos UK has worked wth American Express Global Business Travel to understand views of business travel among different generations in the UK and US
25 March 2025
Society

Understanding the state of cyber security in the adult social care sector and its supply chains

Findings from a project commissioned by DHSC to understand the state of cyber security in the adult social care sector and its supply chains have been published.
24 March 2025
Society

Defence rises to become as big an issue for Britain as the NHS

Three in ten (29%) see defence and foreign affairs as one of the biggest issues for the country, an increase of twelve points since February.
23 March 2025
Society

Ahead of the Spring Statement, economic optimism is at its lowest level since December 2022

Ipsos’ Economic Optimism Index sits at a net figure of -54, the lowest level since December 2022, shortly after Sunak became PM, following the Truss mini budget.
21 March 2025
Society

Nearly half of Scots open to change on university tuition fees policy

Almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on the ability to pay, with funding focused on those who need it the most.
20 March 2025
Society

One in four of those who can’t get NHS dental care have treated themselves, Ipsos research reveals

Among those unable to access NHS dental care, nearly seven in ten (69%) paid for private treatment and around a quarter (26%) said that they treated themselves.
20 March 2025