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Society

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

4 in 10 Britons prefer Bonfire night to Halloween

Ipsos polled the British public on Halloween traditions, and whether they prefer Halloween or Bonfire night.
6 November 2024
Society

"Broken NHS": Driving Patients Away?

New Ipsos poll reveals how public concerns about the health service are changing the way people seek care.
6 November 2024
Society

Britons wary of potential Trump win, impact on economic and foreign affairs

With the US presidential election taking place today, new polling data from Ipsos reveals a mixture of hope and concern among the British public regarding the potential outcomes. The survey highlights the significant impact the election is expected to have on transatlantic relations and global affairs.
5 November 2024
Society

More Britons care about who wins the US election than the Tory leadership race

A new Ipsos survey reveals how the British public views the upcoming US presidential election, offering insights into name recognition, favourability, and perceived impact on UK-US relations.
1 November 2024
Consumer & Shopper

The Rise of Generational Wealth

Ipsos conducted this research on behalf of Quintet and BlackRock during Aug – Sept 2024. Ipsos was commissioned to design and carry out the survey to understand High Net Worth Individuals’ attitudes towards their wealth and outlook for the future, including plans for passing on wealth and retirement plans.
30 October 2024
Society

Ahead of the Budget, immigration, economy and the NHS remain Britons’ top concerns

Immigration, the economy and the NHS remain the biggest issues facing the country, according to the October 2024 Ipsos Issues Index, with concern about immigration and the economy rising further since last month.
29 October 2024
Society

What are the public’s expectations of the Budget?

A new Ipsos poll reveals the British public's key concerns and expectations ahead of Chancellor Rachel Reeves' first Budget announcement on October 30th.
29 October 2024
Society

Concerns about the State of the NHS Driving how Britons use the Healthcare System

A new Ipsos poll, conducted between October 11-14, 2024, reveals that concerns about the state of the NHS are driving changes in healthcare-seeking behaviour.
29 October 2024