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Society

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

Two in five Britons think they are worse off since Labour was elected

A new Ipsos Political Pulse survey, conducted from the 8th – 11th November, reveals the Labour government is facing considerable headwinds in public opinion, despite Conservative support remaining low.
18 November 2024
Society

Keir Starmer preferred to Kemi Badenoch as Prime Minister with public split on whether she will lead Conservatives into the next General Election

The latest Ipsos Political Pulse, carried out 8-11 November, examines public opinion towards the new leader of the opposition Kemi Badenoch compared to Prime Minister Keir Starmer.
18 November 2024
Society

Nigel Farage holds highest favourability rating in Ipsos poll, but almost half hold unfavourable opinion of Reform UK leader

A new Ipsos Political Pulse survey, taken between November 8th and 11th, reveals the latest favourability ratings for prominent political figures.
18 November 2024
Society

Budget’s mixed reviews could illustrate lessons for Labour in the wake of Trump victory

The British public has offered a mixed response to Chancellor Rachel Reeves' first Budget, according to new research from Ipsos carried out 30-31 October 2024.
8 November 2024
Society

Parents and Public Agree: No Smartphones for Primary School Aged Children, Ipsos Survey Finds

A new Ipsos survey reveals strong public support for stricter policies around smartphones in schools.
8 November 2024
Society

Decisions about arranging and paying for residential care among potential self-funders and their loved ones

In 2023, Ipsos conducted research on behalf of the Department of Health and Social Care to explore how likely those expected to self-fund any necessary future residential care would be to involve their local authority in arranging the care and the factors influencing their decisions.
7 November 2024
Society

Ipsos research explores the feasibility of collecting data about the income and assets of adults with care and support needs.

Between 2021 and 2023, Ipsos led a multi-pronged feasibility study looking at ways to collect data about the income and assets of adults with care and support needs, on behalf of the Department of Health and Social Care (DHSC).
7 November 2024
Society

An Ipsos evaluation of a DHSC grant to support local authorities in digitising and streamlining their adult social care assessment processes.

In 2023/24, Ipsos led an evaluation exploring the impact of a grant for local authorities targeted at digitising and streamlining adult social care assessment processes, on behalf of the Department of Health and Social Care (DHSC).
7 November 2024