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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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Quick access by topics
  • Survey

    Benefit cap encouraging some work-seeking over time

    An Ipsos survey of claimants identified as affected by the Benefit Cap suggests that many claimants believe the Benefit Cap has encouraged them to find paid work as a result of the policy.
  • Housing Survey

    Buying sentiment overtakes selling sentiment, as house price expectations cool

    The latest Halifax Housing Market Confidence Tracker conducted by Ipsos finds 64% of the public expecting the average UK house price to rise in the next 12 months, down from 68% in September 2014.
  • Investors Survey

    Ipsos and Amgen scoop 2 MRS Awards

    Ipsos and biopharma company, Amgen, were double winners at the MRS Awards 2014 – taking both the Grand Prix for Greatest Impact Award and the Award for Healthcare Research.
  • Survey

    Capacity and investment are key issues for UK's transport sector

    This year's UK transport journalists annual survey explored journalists' views on key issues facing the transport sector. Overall, it found their overriding concern is one of capacity and investment across road, rail and air.
  • Consumers Publication

    IPA Effectiveness Awards 2014

    This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.
  • Consumers Publication

    Insights Without Asking

    In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.