Advertising

Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.

In conjunction with International Women's Day we have been investigating how far we have come, and how far we have to go to achieve gender equality.

The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).

Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.

Optimise your digital ads, maximise your brand impact, minimise your spend

Trust in brands and advertising in the wake of Brexit and the General Election

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.

Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.

Over the next 3 years, the Route contract will introduce new measures to optimise measurement and modelling solutions of digital audiences.