Advertising

For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.

Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?

According to the Ipsos Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.

As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).

The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

Transforming adversity into a creative opportunity.