Advertising

Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.

Optimise your digital ads, maximise your brand impact, minimise your spend

Trust in brands and advertising in the wake of Brexit and the General Election

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.

Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.

Over the next 3 years, the Route contract will introduce new measures to optimise measurement and modelling solutions of digital audiences.

How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.

We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.