Audience Measurement

Woman reads the newspaper in a coffee shop
Audience Measurement Survey

New Ipsos measurement contract as PAMCo advances collaboration with Barb

The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
Q4 Technology Tracker 2017 Quarterly Release
Tech Tracker Publication

A third of adults worry about voice activated speakers recording their conversations

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Shakespeare still has power to shock - RSC Titus Andronicus audience research project results
Innovation Survey

Shakespeare still has power to shock

The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
Q3 Technology Tracker 2017 Quarterly Release
Tech Tracker Publication

Music consumption of CDs is in decline

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Passive Perceptions
Media Measurement Publication

Passive Perceptions

The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.
Passive Simplicity
Audience Measurement Publication

Passive Simplicity: The Future For TV And Radio Audience Measurement

In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
Tech Tracker Q2 2017
Tech Tracker Publication

Social media is the stand out activity of parents around children

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Does Shakespeare still shock?
Innovation Survey

Does Shakespeare still shock?

Royal Shakespeare Company launches audience research project with Ipsos to monitor emotional response to Titus Andronicus on stage and on screen.
The Age of the Algorithm
Audience Measurement Publication

The Age of the Algorithm

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
Tech Tracker Publication

33% of GB households now own a Smart TV

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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