Audience Measurement

Woman reads the newspaper in a coffee shop
Audience Measurement Survey

New Ipsos measurement contract as PAMCo advances collaboration with Barb

The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
Route Moving Forward: A new generation of out-of-home media modelling
Audience Measurement Survey

Route Moving Forward: A new generation of out-of-home media modelling

Over the next 3 years, the Route contract will introduce new measures to optimise measurement and modelling solutions of digital audiences.
The New Faces of Gaming
Gaming Publication

The New Faces of Gaming

There is a growing appetite for gaming across a whole range of age and gender groups.
Radio's relevance in the age of streaming
Media Measurement Publication

Radio's Relevance in the Age of Streaming

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
Cheetahs, Chickens and Goldfish
Audience Measurement Survey

Cheetahs, Chickens and Goldfish

Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
Tech Tracker Publication

Females and the younger generation tend to share more selfies on social media

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
MediaCell
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
Ipsos Connect Tech Tracker Q1 2016
Tech Tracker Publication

7 out of 10 Britons use a Smartphone to access the Internet

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Ipsos Connect Tech Tracker Q4 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Ipsos Connect Tech Tracker Q3 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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