From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.
Not long until Festival of Marketing 2025! This year, it’s all about empowering marketers to become a driving force behind business growth. Join Ipsos as we take over the Delivering for Customers stage.
Ipsos joins the agenda for the 10th edition of Sustainability in Packaging Europe, where packaging experts take to the stage to explore packaging sustainability, the circular economy, and more.
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
Synthetic data is revolutionising industries from FMCG to financial services to tech by enabling simulations and augmenting data. But, many innovation leaders have fundamental questions about the validity of the processes and outputs.
In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.
