Could brands harness 'polarisation' to lead a category? Could brands be provocative on purpose and set off 'controlled' PR explosions? Join Ipsos & Creative Equals on the 6 November for an exclusive workshop tackling this issue.
From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.
When packaging works well, it goes unnoticed. However, all too often, pack design doesn't consider the needs of those with physical or sensory challenges.
From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.
Not long until Festival of Marketing 2025! This year, it’s all about empowering marketers to become a driving force behind business growth. Join Ipsos as we take over the Delivering for Customers stage.
Ipsos joins the agenda for the 10th edition of Sustainability in Packaging Europe, where packaging experts take to the stage to explore packaging sustainability, the circular economy, and more.
