At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
If Britain were a brand, what kind of shape would it be in? Has it lost its way, or is it still punching above its weight? Great Britain or not so Great Britain? Ipsos, in partnership with JKR and The British Chambers of Commerce surveyed 3,000 consumers and 1,100 UK business leaders to find out.
Samira Brophy and Fernando Desouches, Director of New Macho, review Nike's new ad for The Drum and find two things to be missing: empathy and the brand.
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
