Consumer Behaviour

Since 2020, Ipsos has been running the Food Standard Agency’s new flagship survey, Food and You 2.

Humanising omnichannel means seamless customer journeys are just the start.

You can take a phone call or do your make-up but don’t listen to music out loud or “manspread” on public transport, say Britons.

Why Menu Based Choice should be the go-to method.

The return to the pre-COVID workplace is highly uneven across countries and demographic groups.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?

Ipsos were commissioned by the Food Standards Agency (FSA) to develop and run a new biannual flagship survey, Food and You 2.

New data from Ipsos Financial Services research shows consumers are broadly in favour of increasing the contactless card payment limit though are divided on whether it should rise to £100.