Consumer Behaviour

A lady with shopping bags
Behavioural Science Publication

The Changing European Consumer: From Uncertainty to Opportunity

Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade
Ipsos | Mapping the journey to sustainable pack | Sustainability | Packaging
Sustainability Publication

Mapping the journey to sustainable pack: What consumers want

Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
Behavioural Science at Ipsos
Behavioural Science Publication

Behavioural Science at Ipsos

Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
Ipsos | Whitepaper | Omnichannel | Marketing | Retail | Strategy
Omnichannel Publication

Beyond Omnichannel To Convergent Commerce Ecosystems

Integrating retail into consumers’ everyday lives
Ipsos Views | White Paper | Brands | Innovation
Innovation Publication

Connected CPG

Navigating the new world with tech-enabled product innovations.
Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector? - Ipsos
Retail Publication

Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector?

The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.
Report from third wave of Food and You 2 survey published - Ipsos
Food & Diet Survey

Report from third wave of Food and You 2 survey published

Since 2020, Ipsos has been running the Food Standard Agency’s new flagship survey, Food and You 2.
Humanising omnichannel | Ipsos
Omnichannel Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
What do Britons find acceptable behaviour on public transport? - Ipsos
Consumer Behaviour Survey

What do Britons find acceptable behaviour on public transport?

You can take a phone call or do your make-up but don’t listen to music out loud or “manspread” on public transport, say Britons.
Adapting To The Complexities Of Consumer Choice
Consumer Behaviour Publication

Adapting to the complexities of consumer choice

Why Menu Based Choice should be the go-to method.
19 - 27 of 156 items