Consumer Behaviour

The return to the pre-COVID workplace is highly uneven across countries and demographic groups.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?

Ipsos were commissioned by the Food Standards Agency (FSA) to develop and run a new biannual flagship survey, Food and You 2.

New data from Ipsos Financial Services research shows consumers are broadly in favour of increasing the contactless card payment limit though are divided on whether it should rise to £100.

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

Understanding the power of spontaneous reactions to develop stronger innovations.

Time for a strategic reset?

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.