In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
A new Ipsos survey commissioned by Bristol Energy Coop (BEC) reveals that only 1% of the British adults feel they are well-informed about the concept of community energy.
Since 2020, Ipsos has been running the Food Standard Agency’s (FSA) flagship survey, Food and You 2. Findings from the survey reveal that levels of food insecurity have reached 25%. This is an increase from 16% when the first wave of the study was conducted between July and October 2020.
The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.
