Consumer Behaviour

How consumers and brands are surviving the ‘no normal’.

There is increasing public pressure to reduce the impact of flying on the environment, according to Ipsos research conducted on behalf of air traffic service, NATS.

Groceries and household items, utility bills top list of higher cost items globally as a result of the COVID-19 coronavirus pandemic.

Understanding changing consumer attitudes and behaviours amidst the COVID-19 crisis and what it means for businesses and brands with ESSENTIALS.

The science of strong relationships in challenging times.

In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.

One in five Britons find it acceptable to bulk buy personal hygiene products amid coronavirus pandemic while a majority think it’s unacceptable to bulk buy at all.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.