Consumer Behaviour


Healthcare Survey

Six in ten Britons think it is unacceptable to bulk buy due to coronavirus concerns

One in five Britons find it acceptable to bulk buy personal hygiene products amid coronavirus pandemic while a majority think it’s unacceptable to bulk buy at all.
Healthcare Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
Retail Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.
Consumer Behaviour Publication

Ipsos Update - December 2019

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
Innovation Publication

Innovation Through the Consumer Lens | Webinar

Following our Innovation Through the Consumer Lens webinar you can now access the slides and recording of the presentation.
Car Clinic Publication

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
Consumer Behaviour Publication

Ipsos Update - November 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
Pricing Publication

Beyond Price Promotions

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
Transport Survey

Aviation Index 2019 - public attitudes towards aviation in the UK

Ipsos's second Aviation Index survey for NATS (National Air Traffic Services) finds the public more likely to anticipate adverse Brexit-related impacts on flying, and keener on the industry delivering sustainable flying.