Consumers


Consumers Publication

Thoughtpiece - Response Rates

Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
Consumers Publication

Multiplayer Paper

A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
Consumers Survey

MediaGuardian poll on BBC licence fee

Ipsos research for MediaGuardian conducted in August indicates that while public support of the licence fee may not be strong, BBC programmes and services enjoy strong comparative popularity.
Consumers Publication

Selling the D word

This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
Consumers Survey

Selling the D-Word

In support of the BRITDOC festival, part of the Channel 4 British Documentary Film Foundation, Ipsos MediaCT have undertaken primary research to investigate the perceptions of the documentary market in Great Britain and the opportunity beyond TV.
Consumers Publication

MediaCT Glossary Flyer

Flyer for the 4th edition of Ipsos MediaCT's glossary.
Consumers Publication

Full MediaCT Glossary

4th Edition of the full Glossary of Ipsos Media CT terms.
Consumers Survey

PCC and Ipsos Research: Public concern about Social Networking and Privacy

42% of young web users aged 16-24 know someone who has been embarrassed by information uploaded on to the internet without their consent. And 78% of the entire adult online population would change information they publish about themselves online if they thought the material would later be reproduced in the mainstream media.
Consumers Publication

Media Brand Equity

An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.