In support of the BRITDOC festival, part of the Channel 4 British Documentary Film Foundation, Ipsos MediaCT have undertaken primary research to investigate the perceptions of the documentary market in Great Britain and the opportunity beyond TV.
42% of young web users aged 16-24 know someone who has been embarrassed by information uploaded on to the internet without their consent. And 78% of the entire adult online population would change information they publish about themselves online if they thought the material would later be reproduced in the mainstream media.
The British public have voted Sir Alan Sugar as the celebrity they would like most to be on their quiz team with in an Ipsos survey conducted on behalf of Christian Aid.
Andy Warhol said in the 1960s everyone will be famous for 15 minutes. He was of course talking about TV. David Weinberger, a famous blogger, brought Andy Warhol's assertion into the 21st Century commenting that blogging means everyone will be famous for 15 people. There has been a lot of hype about blogging in the media. This pan European research study conducted by Ipsos, in conjunction with Hotwire Communications is, we believe, the first of its kind to attempt to identify the business impact of blogging.
Ipsos conducted research on behalf of the CRE (Commission for Racial Equality) looking at perceptions of ethnic minorities regarding careers in print media. The report is based on data from a wider study of public awareness of the CRE conducted by Ipsos on behalf of the CRE. A nationally representative survey of 511 British adults, aged 16+, was conducted between March and April 2005.
