Consumers

As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?

We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?

Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning. 

Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign

Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.

Balancing reach with precision in your media strategy