Consumers


Shopper Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Consumers Survey

Super-clear? Where next for regulation of the food and drink industry

Legislation related to transparency generally, and obesity and healthy eating in particular is looking increasingly likely to be heading this way. How can companies handle this in terms of their communications?

Most global consumers are intrigued by the idea of self-driving cars

Participants are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
Trends & Prospective Publication

Alcoholic drinks: what's trending?

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
Shopper Publication

Black Friday: The Story So Far (2017)

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

"So, it’s okay to share my financial data now?"

Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.

Growing negativity among consumers about current levels of inflation in the UK

An Ipsos survey for Lloyds Bank finds that concerns about levels of inflation are at their highest point since January 2014.
Brand Awareness Publication

#NotaJoke. Branded Entertainment Oscar Style

How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.
Gaming Publication

The New Faces of Gaming

There is a growing appetite for gaming across a whole range of age and gender groups.