Consumers

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.

An Ipsos survey for Lloyds Bank finds that concerns about levels of inflation are at their highest point since January 2014.

How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.

There is a growing appetite for gaming across a whole range of age and gender groups.

As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?

We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?

Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.