Consumers


Tech Tracker Publication

Just over half of females 65+ have accessed the internet over the last three months

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Big Data Publication

Unlocking Value with Data Science

Big data, product reviews, and behavioural science
Consumers Publication

Feeding the Machines: A Prognosis for Programmatic

"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.
Consumers Publication

Raising Your Game

With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
Consumers Publication

Advertising, Reality, the World - According to Pokemon Go

Does Pokйmon Go sit at the confluence of new trends shaping advertising and the world in 2016? Can it illustrate how brands could best answer people's current aspirations?
Virtual Reality Publication

Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?

Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
Consumers Publication

The Reality of Rio: Was this really #Apocolympics Now?

Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
Consumers Publication

Are Business Executives with big budgets your customers?

Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
Consumers Publication

Audience Measurement in the Data Age

In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.